HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Visa used the slogan, “It’s everywhere you want to be” from 1985 to 2006 and brought it back in shortened form in 2014 as just “Everywhere you want to be.” The slogan was about connecting the brand to ...

Market research has so far produced some good news and some bad news for the Greater Baltimore Committee and those seeking to improve the city’s economic future. The good news is that a survey of ...

In the early 1900s, Detroit was on the cusp of greatness. A respected name as a manufacturer of stoves, shoes, paints, seeds, pharmaceuticals, boats, rolling stock and those newfangled automobiles, ...

There are so many catchy and well-known advertising slogans and company mottos out there these days. Most brands have multiple and with all the new ways to target advertisements I guess it shouldn’t ...