The insights these agency pros' most trusted mentors shared stuck with them for life, shaping how they show up for clients, ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

I just won $10 in the lottery! The 7-11 clerk wanted to sell me a $10 lottery ticket in Atlanta. I said no.” Hopefully most ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, ...

The success of CGI in marketing isn’t just about creating aesthetic visuals. It’s about creating scroll-stopping moments that ...

The concept is a bit like vibe coding, but applied to brand strategy. But instead of waiting to be prompted, an AI agent will ...

Marketing leaders on what they want to do more of—and less of—in five years—plus the industries biggest deficiency that must ...