The success of CGI in marketing isn’t just about creating aesthetic visuals. It’s about creating scroll-stopping moments that ...

Over the past two months, we’ve taken a close look at why many independent agencies have chosen to move from in-housing to outsourced media execution partnerships. Agency heads with whom we’ve spoken ...

Reduce Data, a demand-side platform (DSP), is expected on Thursday to announce the launch of an advertising workflow automation tool, dubbed Optimizer. According to the company’s founder, Asif Ali, ...

Learn to automate your AI agency with a dynamic workflow that eliminates redundancy, boosts efficiency, and ensures scalability.

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...