Add Yahoo as a preferred source to see more of our stories on Google. A person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable ad campaigns deliver incremental ...

A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

Long a concern of many marketers, addressable TV advertising still needs a better return-on-investment (ROI) measurement for the business to accelerate. A new study by Go Addressable, the pay TV ...

As various groups work to accelerate widespread implementation of addressable television, the targeting method continues to get periodic infusions of supportive findings from “Thinking Inside the Box, ...

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit ...

FORT LAUDERDALE, FLA. —”Why would I want to slice up my business when I am in the business of aggregating my audience?” That’s a question some in the broadcast television industry may ask. But, ...

The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation’s six largest cable operators is suspending trials of its first ...