The rollout is part of a new NBA effort to use machine learning, and a new commercial partnership with Amazon Web Services, to try to innovate new experiences for fans, broadcasters and teams as the ...

The NBA media arms race continues, this time with the NBA on NBC bringing on an insider for studio and digital coverage. On Monday, NBC Sports announced it has hired Chris Mannix as its NBA insider.

Coach Outlet Is Selling a $198 Crossbody Bag for Just $79: 'Looking Good While Working Out' ...

Underneath the NBA umbrella, there are several subcultures that exist. One of those is the NBA 2K world. The yearly video game has caught the attention of younger basketball fans. It's the perfect way ...

With the release of latest edition of the NBA 2K franchise, NBA 2K26, millions of basketball fans will hop on the virtual court and play out their dreams as an NBA or WNBA star. Joining them will be a ...

2K Sports has confirmed NBA 2K24’s online services are ending soon. As reported by AppTrigger, NBA 2K24 servers are closing this December 31. NBA 2K24 launched last September 8, 2023. So, for gamers ...

Jason Collins, a 13-year NBA veteran and groundbreaking athlete who came out as gay in 2013, is being treated for a brain tumor, his family said. The NBA released a statement by Collins' family on ...

The same day EA Sports reportedly pulled the plug on a college basketball video game, 2K announced it will be the one bringing college hoops to the virtual world. 2K Games announced Thursday, Sept. 4 ...

The higher-seeded team in each conference will host Emirates NBA Cup semifinal games for the 2026-27 season. Official release Blake Griffin takes you through all the info you need to know as the 2025 ...

Nelson Espinal lives and breathes sports. Avidly following of everything ranging from motorsports to Mixed Martial Arts to tennis, he is connected with most of the sports world at all times. His dream ...

The NBA’s beloved studio crew is still on TV—it’s just shifting gears. ESPN will be licensed Inside the NBA from TNT in a groundbreaking agreement, and fans will be able to see Shaquille O’Neal, ...

2K Sports has opened the floodgates for the community in NBA 2K26. The new Community Build template submissions are officially open! Submit your build today and you could be featured in an upcoming ...