Upgrade your eCommerce strategy with interactive, shoppable promotions that match today’s customer expectations.

Agentic eCommerce is fundamentally changing the way we shop online. As digital commerce evolves, both businesses and shoppers are demanding more intelligent, intuitive, and adaptive experiences.

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Reha Gündüz leads Mircate, the growth engine for modern digital commerce, with 15+ years of expertise spanning loyalty, promotions, engagement, and program strategy & execution. Black Friday pushes ...

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

In an era where Spotify can predict your next favorite song and Netflix seems to know your viewing preferences better than you do, personalization has become more than just a buzzword—it's the ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

In today's content-saturated market, engaging your audience quickly is crucial. Research indicates that most website visits last less than 15 seconds. How do you capture and maintain attention? Enter ...

Have you ever wondered how many times a customer interacts with your brand before finally hitting "buy"? The truth is, there's no magic number. But one thing is certain: customer engagement and ...

Discover the top interactive content trends from shoppable video to AR try-ons, and see how brands turn engagement into higher conversions.