In a world where everybody else has been bolting letters on, taking letters off, splurging together and splitting apart, BBH ...

With brands increasingly in the hands of creators, as well as consumers themselves, consistency is more powerful than ever, ...

Supported by The Marketing Skills Trust, Ogilvy UK and Rapp UK, The Dodds Legacy wants to instil confidence in marketers at ...

Kering’s CEO admits the luxury business had cut above-the-line investment but would now be upping focus on activity that ...

Marketing spend was at its highest level in more than a decade in 2025, with the business underlining it as a crucial part of Unilever’s ongoing transformation.

New research from the ASA and IMTB reveals consumers not only prefer when influencer ads are labelled, disclosure doesn’t impact engagement.

Despite widespread criticism, marketing is still inherently sexist. All too often brands fall back on the stereotypical idea of women – the young, thin blonde, who is passive and agreeable and whose ...

The beer giant is rolling out a new brand building model and putting weight behind its AI-powered virtual marketing agency to ...

We all know marketers are being asked to do more with less, taking on bigger remits without the necessary uplift in pay. In this context, salaries take on even greater significance as a benchmark for ...

Is the worst over for marketers after a horrible few years for recruitment? Headhunters certainly think so, however, it’s a mixed picture. After what headhunter Suzie Walker describes as the most ...

Purpose and profit are not enemies, Mars CEO Poul Weihrauch has insisted, dismissing politicised discussions around the topic as “nonsense”. The CEO of the FMCG giant, which owns brands including ...

From the “three Ts” of AI to its social-first agenda, CMO Suresh Balaji claims the banking giant is “ahead of plan” with its experience push.