SEO will soon be relegated to a thing of the past; marketers need to start preparing for a GEO future immediately.

Flutter UK and Ireland, owner of Paddy Power, has promoted Michelle Spillane from MD of marketing to MD of Paddy Power Online ...

In the coming weeks, UK users will be asked to pay for an ad-free experience if they do not want their data to be tracked.

Ticketmaster will change how it communicates ticket prices to customers following a CMA investigation into the shambolic ...

The insight group, known as The Think Party, will focus on the future of socialisation, to allow the brands involved to see ...

Asda has appointed a vice president for its own brand, marking chief customer officer Rachel Eyre’s first senior appointment.

Publicising parental leave policies is proving a “strategic advantage” in terms of attraction, retention and building their ...

Over half of B2B marketers have also been asked to deliver more with fewer resources, while almost two-fifths have been set ...

AI-powered creative tools are revolutionising the speed and scale at which brands can produce content. But with this new ...

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving ...

Creator content on social media is becoming ever more important in marketing strategy, with 92% of brands using it in ads and ...

From inspirational global brand leaders to deep dives on topics like effectiveness and growth, the event on 2 October has ...