Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will ...

OpenAI wants to be social media now; retail marketers need to appease the bots; and yes, even Peloton is pivoting to AI.

Economist Geoffrey Manne says a Chrome spin-off was never realistic, but a court-ordered GAM divestiture is possible in the ad tech case.

American, anti-tariff sentiment extended into the larger Canadian advertising market? It depends on who you ask.

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading ...

Swish, a startup that partners with retailers to provide product samples to people grocery shopping online, announces $2.3 ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AI-enabled advertising could reduce ad loads; Jimmy Kimmel is (still) causing a stir; and Microsoft plans to ensure fair ...

Marketing has long struggled to prove itself as a growth engine. What if agentic AI isn’t the threat many fear but the ...

Tatari CEO Philip Inghelbrecht on how AI helped Tatari double revenue, plus his views on direct deals and publisher data.

Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can ...