AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content ...

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why we care. Advertisers relying on message assets risk having them ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery ...

Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC ...

Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.