AI bots outpace Microsoft Bing in traffic, but send almost no visitors, driving up publisher costs and fueling new content ...

Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets.

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget ...

Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.

Integrate SEO QA into engineering workflows to catch technical issues early, safeguard visibility, and maximize existing ...

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns ...

Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more ...

Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode. This allows ...

TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery ...

User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.