Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places ...

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout ...

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation ...

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy ...

Starting in March, Google defaults to online attributes and forces separate IDs for any in-store differences (price, ...

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict ...

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.

Google is testing showing a blue “Send” button in the search box as you begin to type your query. The AI Mode button, which ...