Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping.

The company says Alexa for Shopping combines the personalized knowledge of Alexa+, its gen AI-powered Alexa upgrade, with the product expertise of Rufus, its old AI-powered shopping assistant that rolled out back in 2024.

Alexa for Shopping is replacing Amazon’s Rufus AI shopping assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI assistant will take over all of Rufus’s responsibilities and bring a few of its own.

Amazon's Alexa is still going strong, and the variety of devices that feature it is larger than ever. Here are the most budget-friendly Alexa devices today.

Amazon’s Alexa assistant can do a lot. It can play music, answer questions, call a cab, and help manage your calendar. Starting Friday, it can also send out text messages for AT&T mobile customers. Alexa uses skills to help users do a number of things.

Amazon unveils Alexa+ with generative AI integration Alexa+ can store preferences, make reservations, connect to Amazon products Competition from Apple and Google with AI-enhanced voice assistants Feb 26 (Reuters) - Amazon (AMZN.O), opens new tab on ...