Google's 2025 ad update introduces a predictive model that prioritizes relevant, navigable landing pages to improve user ...

Marketing Management - Nearly all marketing agencies are raising their prices by at least a little bit this year, according ...

Marketing Strategy - Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles ...

Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent ...

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

AI is no longer optional in ABM. Learn how B2B marketers are using it today, what's holding them back, and what's next.

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

How do you capture attention in B2B? The same way the world's best media do! Matt Locke of Storythings reveals the power of ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

Social responsibility can be a powerful tool for building trust with customers, so it's important for B2B companies to incorporate it into their marketing.

A business-to-business-to-consumer (B2B2C) marketing strategy is daunting if you don't have a formula for success. Here are 3 must-have components.