In 2023, E45 committed to a new purpose: ‘to help everyone feel more comfortable in their skin.’ This commitment sparked a search for communities whose skin discomfort extended beyond the physical, ...

Eczema, psoriasis, dermatitis and many other conditions associated with dry, tight, itchy and uncomfortable skin are increasingly common and frustrating. These skin conditions are easily aggravated ...

Consumer giant Reckitt Benckiser has agreed the sale of skincare brand E45 for £200 million. The Slough-based company, which also owns brand including Dettol and Durex, told investors on Friday ...

Spearheaded by Georgia Mundy, marketing manager UK & Ireland at Karo Healthcare and agency T&Pm, the campaign stood out to this year’s judges not just for its emotional storytelling, but for the rigor ...

E45 unveiled a new brand world experience designed to elevate and modernise its heritage. The revamp, developed in a close partnership between E45 parent company Karo Healthcare and Elmwood, delivered ...

A woman has been praised for her young-looking appearance and she said it's down to a budget facial serum, now on sale on Amazon at almost half price. TikToker Bambi uses the E45 Face Hydrating Serum, ...

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I spent much of my childhood basted in E45. If you too are an eczema girlie you'll remember the slightly medicinal scent of the paste that was kinda heaven-sent because wow did it soothe the itchiness ...

In my house, E45 is referred to as “bum cream”, for what else tackles nappy rash, sore skin and chaffing with as much care and caution as this bestselling brand? While we may all know it as a basic ...

ECZEMA is an inflammatory skin condition, where areas of the skin can become dry, red, rough and blistered. It's caused by a vulnerable skin barrier. How do emollients work to heal and soothe ...

’Tis the season for sore, chapped lips and slightly drab, dehydrated faces, thanks to the wet and windy weather that prevails during the winter months. So, alongside your waterproof coats, boots and ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Reckitt Benckiser has agreed to sell its E45 skincare brand to Swedish pharmaceuticals group Karo Pharma for ...