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Dell, Apple

Mashable on MSN · 1h

Dell roasted at CES for adopting Apple-like device names

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories: Dell, Dell Pro, and Dell Pro Max. This is, of course, very similar to Apple's approach to naming its devices. Per Bloomberg (via 9to5mac ), people in the audience at Dell's CES press conference noted it verbally.

Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding

Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.

MacRumors · 6h

Dell Apes iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Dell is refreshing and rebranding all of its PCs

Hosted on MSN · 21h

Dell dumps its PC brands to be more like Apple

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

PCMag on MSN · 21h

CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Mashable on MSN · 21h

Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

2hon MSN

Dell rips off Apple's iPhone 'Pro' and 'Pro Max in an odd rebrand

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

21h

Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

1d

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

1d

Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar

Dell announced a handful of new laptops and Alienware desktops at CES 2025, and if you're a little confused looking at their ...

17hon MSN

Dell’s office-standard 27-inch 4K monitor now does 120Hz

Dell has made its latest UltraSharp 4K monitors more attractive to PC gamers by doubling the previous generation’s 60Hz ...

PC Magazine on MSN21h

Preview: Changing Names, Dell's Business Laptops All Go 'Pro'

Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.

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