Justin’s latest visual was directed by Cole Bennett, who previously directed the video for the pop singer’s 2022 track “Honest” (featuring Don Toliver). When Swag was first released, “Yukon” charted at no. 17 on the Billboard Hot 100, and it has since become a TikTok favorite.

Justin Bieber continued his Swag era by surprising fans with the music video for “Yukon” on Instagram, which was full of family footage.

Justin Bieber’s latest music video features appearances by his wife, Hailey Bieber, and their baby boy, Jack, who will celebrate his first birthday this month. The pop star unveiled the black-and-white music video for his song “Yukon” — from his surprise release album “Swag” — on Instagram and other social media platforms Tuesday, Aug. 5.