Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...
Mind the Gap messaging. Words reshuffled. Photo: "Mind/the/gap" by futureshape is licensed under CC BY 2.0 Irina Raicu is the director of the Internet Ethics program (@IEthics) at the Markkula Center ...
There are so many crises that make the news, all of which are digested in bite-size morsels: political divisiveness, crime and policing, race relations, environmentalism, and the list goes on. What’s ...
It seems like everywhere you look, someone is trying to get your attention. As reported in a Forbes article, experts estimate that we see 4,000 to 10,000 ads a day. And it's not just businesses; even ...
Our attention spans appear to be in decline, but what role is technology playing in this phenomenon? Studies have shown that people spend only around 47 seconds, on average, focusing on any given ...
It’s no secret that our attention span is shrinking, as is our ability to ward off distractions. A study by Harvard University psychologists found that people spend nearly 47% of their day thinking ...
No, the average human attention span is not shorter than a goldfish's. But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University ...
And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...
The idea that attention spans can "break" has been spreading like wildfire across TikTok, podcasts and think pieces—framing focus as something fragile, like glass. But experts say the reality is more ...
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