Sorry, Snow White. It's time for a name change.

Snow looks white in the way salt, sugar, or crushed ice looks white. Obvious at first glance. Almost boring. But if you stop ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. When someone says “as white as snow,” it’s easy to envision ...

Scientists cannot say for certain, but new research suggests that different people’s brains respond similarly when looking at a particular hue. By Kenneth Chang After decades of brain research, ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...