In order to become more effective, we can focus on four IQs for smarter marketing: data, search, social and cultural IQ.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...