What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...

Tuning fork icon in filled, thin line, outline and stroke style. Vector illustration of two colored and black tuning fork vector icons designs can be used for mobile, ui, web People don’t just watch ...

iSpot.tv, the real-time TV measurement company, today released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

iSpot, the cross-platform TV ad measurement company, released today the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and ...

TV/streaming measurement company EDO Inc. has been found liable for breach of contract -- one that it had with now competitor iSpot.tv. A jury in the U.S. Court for the Central District of California ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

EXCLUSIVE: NBCUniversal, amazingly, is now in its fifth decade of carrying the Olympic Games. With this month’s Beijing Winter Olympics, though, all of that accumulated institutional knowledge is ...