The new change, which Cloudflare calls its Content Signals Policy, happened after publishers and other companies that depend ...

Wikipedia has seen a decline in users this year due to artificial intelligence summaries in search engine results. The growing popularity of social media also contributes to the traffic decline, ...

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced ...

Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report. Since ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...

A new wave of digital activity has shifted the balance of the internet as automated bots now account for over half of global web traffic. Cybersecurity data shows that traffic from non-human sources ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Alistair Barr Every time Alistair publishes a story, you’ll get an alert straight to your inbox ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world. Rand Fishkin recently sparked debate with his SparkToro blog ...