WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media ...

The supermarket chain is joining forces with beacon provider Sensoro to roll out the mobile game, which is the first digital marketing case made in conjunction with WeChat in North America.

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Beyond their charm, this initiative reflects Lei Jun’s knack for creative marketing. By tapping into a popular platform like WeChat, Lei Jun directly connects with millions of users, reinforcing ...