Richard Glasson, global chief executive of Hogarth, will oversee WPP Production, which will be made up of almost 10,000 ...
Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...
Creative producers companywide will operate under a single global platform to foster collaboration and better tap into ...
The newly launched production offering fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network.
In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ...
WPP has launched data service Open Intelligence, which it is calling the advertising industry’s “first large marketing model.” Open Intelligence has been trained to predict audience behavior and ...
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