Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is ...
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will ...
With UAC, Google is using machine learning and a data-driven approach to “take the guesswork out of digital marketing for apps,” said Bill Riddell, digital media manager for Chacka Marketing, in a ...
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