A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman ...

As two of the top beauty retailers around, Sephora and Ulta are competitors. One of the biggest differences between them is the rewards program that's offered by each store. Through Sephora's Beauty ...

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Whether you’re shopping for makeup, skincare or haircare products, you’re likely to find what you need at Ulta Beauty. The beauty retailer carries over 600 brands and, unlike most competitors, it ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...