While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

It's a demonstration of unconscious brain power: A new neuroscience study shows that people can make decisions based on input that is invisible to the conscious mind. Researchers say the findings aren ...

Subliminal messaging was born in a New Jersey movie theater in the summer of 1957. During the Academy Award-winning film "Picnic," market researcher James Vicary flashed advertisements on the screen ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

IF YOU ever felt paranoid about subliminal messages, you might be right to worry. Images we see but don’t consciously register have been shown to inform people’s decision-making. Joel Voss of ...

Recently, I holed up indoors with my family watching old sci fi movies, including The Puppet Masters, a story about alien blobs that sit on people's backs and wire themselves into human nervous ...