Playmates Toys is taking on a sweet role for 2006, launching a new line of Strawberry Shortcake dolls and toys as the new master toy licensee for the brand. To support the brand, Playmates Toys will ...

As WildBrain gears up to the launch of Strawberry Shortcake: Berry in the Big City season three in July, it has signed on a slew of new partners across distribution, licensing and promotions. New ...

WildBrain has continued to offer new seasonal experiences and products for Strawberry Shortcake after the release of the Netflix special Strawberry Shortcake’s Perfect Holiday. This includes recent ...

Strawberry Shortcake first appeared on store shelves in 1979 as a series of greeting cards and ultimately brought in more than $1.2 billion in retail sales during the early 1980s when she was a must ...

When my daughters, Kelly and Katie, were growing up, they had a great time playing with Strawberry Shortcake dolls. That was in the 1980s, when the little girl with red hair, freckles, a red dress ...

For her daughter's birthday party, one mom took her own childhood obsession — Strawberry Shortcake — and reworked it for a fabulous (and nostalgic!) celebration. Aracely Baltodano of Minted and ...

Children's games are great places for old ideas to become new again. After all, if the kids participating are young, they probably don't know what a good game is. As long as the main character looks ...

When we were kids, our family’s van was stolen from the library parking lot. Upsetting to our mom, but earth-shattering to us — because our favorite Care Bears Hugs and Tugs were in the back, ...