New technologies and data practices can help nonprofit organizations move beyond static reports toward more timely, ...

Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...

Quality data is critical to informing public health actions. | The time has come for CMS to implement performance measures—or quantitative metrics—for public health and clinical data exchange, writes ...

RESTON, Va.—Comscore has named Frank Friedman as its new chief data and analytics officer and head of measurement. Friedman, who has a career spanning agency, research, publishing, and client ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

If there’s one thing marketers don’t need, it’s another measurement dashboard. “Death by dashboard is real,” said Dane Buchanan, chief data and analytics officer at performance agency M&C Saatchi. But ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...