By Juveria Tabassum and Nicholas P. Brown (Reuters) -Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several sluggish quarters in which ...
The NFL's critique of Nielsen's audience measurement highlights shifting dynamics in the ad-supported streaming era.
New OAAA and Harris Poll study shows out of home advertising is fueling stadium turnouts, sparking social conversations, and ...
Mario (left, Co-Founder & Chief Creative Officer), Mark (middle, Co-Founder & CEO), and Ben (right) at the 3rd Annual Mamba ...
DraftKings (DKNG) said Monday it has entered into a multi-year advertising agreement with NBCUniversal for exclusive integrations and digital sponsorships across the media company's top-tier sports ...
Phoenix-based Avnet Inc. has entered into a sponsorship deal with the Arizona Cardinals, expanding the technology distributor and solutions provider’s marketing and community relations efforts.
From its CONMEBOL hub in Buenos Aires, Mediapro is partneering with TGI Sport in the implementation of new, virtual ...
Sports-betting is evolving at breakneck speed, driven by shifting regulations, rapid tech innovation, and a surge of new entrants competing for the same passionate audiences. Across the globe, new ...
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