The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

Add Yahoo as a preferred source to see more of our stories on Google. Orange France/Youtube A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in ...

USA TODAY Ad Meter shines a spotlight on the pitch, with all eyes on advertising's global stage.

Nielsen Ad Intel analyzes $1.8B in TV ad spend across eight major soccer tournaments to reveal brand strategies ahead of the ...

Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David ...

New York (CNN) — One French company is using visual effects editing to promote the Women’s World Cup, putting out a now-viral video showing the French men’s soccer team playing at their best — until ...

The Super Bowl is not the most-watched sporting event in the world. The men’s FIFA World Cup final is. And it isn’t close. Yet American brands are willing to pay much more to advertise during the ...

An ad that uses both AI and graphic artists to make a point about gender equality in sports has gone viral, getting tens of millions of views by fooling people with its sophisticated use of technology ...

For millions of American soccer fans, the World Cup is the ultimate showcase for their favorite team's prowess. For some Democrats, it is an occasion to try scoring Hispanic votes. The 2006 soccer ...

A French soccer commercial went viral ahead of the 2023 Women’s World Cup for pointing out gender biases in the sport. The clip — which has made its rounds on social media and has more than 4 million ...