The basic premise of modern advertising is this: Do something so people will pay attention to you, media will write about it, so even more people will pay attention to you, and then maybe, just maybe, ...

Add Yahoo as a preferred source to see more of our stories on Google. Steven Tyler is making some very sweet music. The Aerosmith frontman stars in a new Skittles spot where he reunites with his ...

Steven Tyler 's singing is so high-pitched that it actually broke glass. After This Morning aired the Aerosmith singer's Superbowl advert showing his face made out of Skittles, Holly Willoughby, ...