The Single Customer View (SCV) is not a new concept. It’s long been perceived as marketing’s holy grail - the ultimate ...

A member of your IT team comes to you and says, “I think we need to build a system that collects detailed data to the level of the individual interaction, from all our digital channels, to feed our ...

The single customer view (SCV) is a process that has the ability to transform customer data, from many sources, into a structured, clean database, with a single, enhanced record for each individual ...

As Chief Executive Officer for Celebrus Technologies, Simon is responsible for worldwide operations and all aspects of sales and business development in order to ensure that the company meets its ...