A shower is a relatively simple routine that usually doesn’t require 10 steps or a plethora of products. (iStock.com) You may be seeing elaborate shower cleansing routines on social media: daily ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

It’s a Sunday evening, but your work for the week is already cut out for you. You throw your bedsheets in the wash, oil your scalp, smear on a clay mask, dry brush your legs and pour the tallest ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

WASHINGTON — You may be seeing elaborate shower cleansing routines on social media: daily exfoliation, double cleansing, antibacterial soap, loads of scented body scrubs and shower oils. “I’m kind of ...