A study spearheaded by Save the Waves Coalition and Black Surf Santa Cruz details surfing's big local economic impact and ...

How much is surfing worth to a community? In this case, it's not a metaphorical or emotional question. It’s financial. A ...

It’s a cold offshore morning at one of Santa Cruz’s most frequented pointbreaks, a roping right with steep walls and clean ...

According to the report, surfing brings in $194.7 million to the Santa Cruz County economy annually, with visitors to the 31 ...

You can go surfing and ride a “rickety, heart-in-your-throat” roller coaster at this coastal spot, Fodor’s Travel said.

A report by Save the Waves Coalition quantified the value of surfing in Santa Cruz and warned that sea level rise could hit ...

But now researchers in Santa Cruz are translating that wave into dollars and cents using the power of what some call, surfonomics. Professional surfer Shaun Burns is with the Save the Waves Coalition.

Alo Slebir’s ride during one of the biggest swells ever recorded in the Pacific Ocean drew national attention. The same storm ...

Santa Cruz’s Kaikoura Nauenberg advanced to the Round of 32 at the World Surf League’s Nissan Super Girl Surf Pro, a Women’s ...

It also generates big money for coastal communities.For Central California’s Santa Cruz, surfing the region’s waves can add ...

SANTA CRUZ — When room ran out in his car, Bob “Doc” Scott bought a 15-seat bus and told all the young Santa Cruz surfing “groms” he could find to pile in. But they weren’t headed to campus. The local ...