Alabama receiver Ryan Williams and other Crimson Tide players are among college football players who have signed group licensing agreements for their name, image and likeness to be used in video games. Yahoo Sports broke the news in what the outlet suggests “is expected to be the single largest commercial deal in the industry’s history.”

Alabama wide receiver Ryan Williams took the NCAA by storm in 2024, hauling in 48 receptions for 865 yards and four touchdowns for the Crimson Tide at just 17 years old. The All-SEC first team member is now officially an adult,

Ryan Williams ' days as a 17-year-old are almost over.

Alabama football star receiver Ryan Williams has secured an NIL deal which relates back to him originally supporting his sister. Williams is now a partner with Sally Hansen, a nail product company. The Saraland native announced the deal on Instagram recently upon turning 18.

Alabama standout wide receiver Ryan Williams celebrated his 18th birthday by signing an NIL deal with nail polish brand, “Sally Hansen."

Alabama football freshman Ryan Williams signed an NIL deal with Sally Hansen, the same nail polish company that worked with Jared McCain.

Williams currently boasts a $2.3 million, per On3. Throughout his freshman year at Alabama, Williams signed NIL deals with Rising Tide Youth Football Camp, Uber Eats, Hollister and Sally Hansen. During the season, Williams served as the Crimson Tide's No. 1 wide receiver. Williams posted eight touchdowns and 865 yards on 48 receptions.

Alabama football is one of the biggest brands in all of American sports. With such a high profile, Crimson Tide players have been able to sign many lucrative NIL deals while playing with the team. Just last year, Alabama quarterback Jalen Milroe was within the top five highest NIL earners, according to On3.

When it comes to NIL opportunities in college sports, like in other industries, it's all about the right fit for the athlete and the brand. That certainly holds true for Alabama star wide receiver Ryan Williams,