(By Pat Bryson) “I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. So, they can’t ...

As the radio industry feels the continued economic strain and election uncertainty, global revenue projections suggest encouraging growth in the long run. A new Research and Markets study forecasts ...

The author is managing director, Enterprise Radio Solutions, for Veritone. Radio World invites industry-oriented commentaries and responses. Send to Radio World. The plight of modern radio advertising ...

FIRST ON FOX: When it comes to political advertising in national or statewide campaigns, radio is often the third wheel in comparison to TV and digital. But a new research memo shared first with FOX ...

Coming off the heels of another strong year for digital ad sales, the radio industry is poised to hit $2 billion in digital sales this year. That’s according to the Radio Advertising Bureau’s 11th ...

Radio expects to capture seven percent of the estimated $5.6 billion that will be spent on political advertising across all media in 2012. By Paul Bond Radio Advertising Bureau Logo - H 2012 The U.S.

The next time you turn on commercial radio, the company controlling the ads you hear could be the Internet business Google. The company that made search engines profitable has begun testing its ...

Like it or not, the rules of radio advertising are being rewritten. If you’re still following the old script, you’re already falling behind. Imagine The Wizard of Oz: Dorothy, lost in a strange new ...

WFAN parent Audacy has filed for bankruptcy protection amid a slump in advertising revenue. The Philadelphia-based company, which oversees major podcast and radio operations and has acquired CBS Radio ...

Along Peterson Avenue on the city’s northwest side sits a succession of relatively pristine, albeit aging, examples of garden-variety midcentury modern architecture. Among these mostly commercial ...

Revenue growth for the U.S. commercial radio industry continues to be concentrated in its digital offerings. Industry research firm BIA Advisory Services has released its first quarter edition of the ...

Political ads are driving a 9.3% increase in TV, radio station ad revenue to $36.2 billion When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...