To keep the recording process carbon negative, the voice talent used a rebreathing unit to capture the carbon dioxide normally emitted as part of speaking. (Photo courtesy Jan Sjöberg and Staffan ...

Every day, radio sellers battle an ever-growing litany of digital media platforms for advertising dollars. Yet as brands shift ad spend to social media in an attempt to generate buzz, they could ...

A new study led by University of Illinois Urbana-Champaign communication professor Brian Quick has highlighted the effectiveness of radio as an emotionally charged ad medium in increasing support for ...