It’s been an interesting year for those promoting tourism, which is the third largest industry after autos/manufacturing and agriculture.

As Michigan’s 19 million acres of forests begin their transition to the brilliant reds, oranges and yellows of fall, Pure ...

Michigan, the region’s trails transform into tunnels of red, orange, and gold. From the Lansing River Trail to Sleepy Hollow ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

GRAND TRAVERSE COUNTY, Mich. (WPBN/WGTU) — The Department of Natural Resources and Pure Michigan now recognize 11 trails in the state as having the best trail experiences. Only one is a water trail, ...

(WXYZ) — Pure Michigan is partnering up with Michigan-based fragrance company The Aroma Labs for new seasonal scents for a travel initiative. According to Pure ...

"On the Clock in Detroit: Sam's Selects" featuring actor and comedian Sam Richardson honored for its celebration of Detroit Winning campaign combined business development, talent attraction, and ...

Is it winter? Fool’s spring? Mud season? Actual spring? The line between winter and spring is notoriously hazy. So hazy that Short’s Brewing decided to craft a beer to mark the season (or lack thereof ...

GRAND RAPIDS, Mich. (WOOD) — A member of the team who helped create the Pure Michigan campaign is retiring at the end of the month. Dave Lorenz, the vice president of Travel Michigan, has worked with ...

Winning campaign combined business development, talent attraction, and tourism efforts to elevate Michigan as an ideal place to live, work, and play The Sam's Selects campaign ran from April 11 to May ...