Darien-based Parfums de Coeur is on the hunt for the world's hottest man to advertise its new men's fragrance, Body Heat Sexy X 2 by Bod Man. "This cologne was designed with one thing in mind -- to be ...
Parfums de Coeur used comparative advertising—tag lines and slogans that boldly named the fragrance being copied—and kept its prices low by using inexpensive packaging and smaller advertising and ...