The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built ...
Foxtel Group Picks WPP’s Choreograph For ‘Open-Source’ MMM Across Kayo SPORTS, Binge, Hubbl & Foxtel
Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an open-source Marketing Mix Modelling (MMM) solution to optimise marketing effectiveness across ...
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