After months of delays, the athletic wear giant is betting big on Kardashian’s star power to jumpstart lagging sales and claw ...

Nike Is Partnering With Kim Kardashian to Take on Lululemon. Can It Make the Stock a Winner? Nike launched a new product line ...

Sabalenka is more than a Nike athlete; she is one of the three pillars in the brand's women's tennis division. Behind Naomi ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

Sha’Carri Richardson has modeled for Kim Kardashian’s new SKIMS campaign, despite her recent domestic violence controversy.

After months of buzz and teasers, Nike and Kim Kardashian’s SKIMS have finally dropped their big collab: NikeSKIMS.

The Moon Shoe, originally handmade by Nike cofounder Bill Bowerman for the 1972 U.S. Olympic Track & Field Trials, was Nike’s ...

Nike is rewriting the sneaker drop playbook and launching its latest collaboration with Parisian collective Air Afrique, in ...

Nike released a new video featuring BYU freshman Jane Hedengren on Tuesday. The six-plus minute video, titled “Run Bigger: How Jane Hedengren Unleashed Her Gift,” was shared on YouTube. It includes ...

From Jacquemus and Nike's new campaign to Banana Republic's archival launch, discover all the chic news to know today.

The campaign, titled “Bodies at Work,” features 50+ Nike athletes including Serena Williams and Sha’Carri Richardson.

Nike has long been recognized for its groundbreaking marketing strategies that resonate with a diverse audience. One of the key aspects of their approach is the use of storytelling in advertising. For ...