Investors will zoom in on Nike’s marketing plans for the coming year when it reports results on Tuesday, after several ...

The company increased its marketing spend to $1.63 billion in the year ended May, up 9% from the prior year. Analysts expect ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and ...

Nike's margins are still bruised and sales are shrinking, but analysts say the Swoosh is finally cleaning up shelves and regaining momentum ...

Nike is temporarily playing with the existing "Just Do It" phrase by turning it to "Why Do It?" because that's what brands do when assets reach maturity.

Elliott Hill has been the new CEO of Nike just around 60 days now, taking over for the beleaguered company whose stock is down 27 percent this year, an inverse of the broader market. After a whirlwind ...

Mario (left, Co-Founder & Chief Creative Officer), Mark (middle, Co-Founder & CEO), and Ben (right) at the 3rd Annual Mamba ...

The Skims collaboration is a big swing for Nike, complete with a branded film, a marketing campaign featuring more than 50 ...

Nike tackles its sales slump by playing offense with a high-priced Super Bowl ad comeback. An iconic sneaker comeback: Nike tightens Jordans and Air Force 1s supply, aiming to spike consumer interest.

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...