For example, if you're a Wizard of Oz fan, check out the Oz-themed park, whereas if you're into architecture, Graceland ...

Those hoping to start their own businesses are often advised to choose a niche market where they can appeal to a devoted audience that knows exactly what it wants. However, the unfortunate downside of ...

I wanted to share what I know and what I’ve learned on How to Find a Niche Market that’s profitable as well as something that would not be boring me. The purpose of this article is to present various ...

At InvestmentNews' Women Advisor Summit in New York City, branding specialist Diana Oddi challenged advisors to embrace ...

Real estate brokering is a highly competitive business. Breaking into it is difficult, to say the least. In fact, it's commonly shared that 87% of new real estate agents fail within the first five ...

Niche branding is like being the best secret hangout spot in town — It’s exclusive but welcoming. Niche versus mainstream. A debate that happens at almost any startup or brand. Do we want to go after ...

Last month we discussed the importance of analyzing your clients to determine those with which you have the greatest success and satisfaction and those that were less profitable and suck the energy ...