If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue doubling targets.

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

Shares of streaming TV company Netflix (NASDAQ: NFLX) fell on Tuesday, even as broader indices notched a gain. The streaming TV service specialist's shares declined more than 3% by the time the market ...

Streaming giant Netflix (NFLX) on Wednesday struck a deal with Amazon (AMZN) to provide advertisers who use Amazon DSP access to its ad inventory.

Parnassus Investments, an investment management company, released the “Parnassus Mid Cap Fund” second quarter 2024 investor letter. A copy of the letter can be downloaded here. In the second quarter, ...

Netflix landing NFL games on Christmas Day was praised by an analyst in a recent investor note. The analyst sees the NFL deal and several other company announcements all connected to growth and focus ...

With a slower-than-expected start in its nascent ad business, Netflix recently appointed a new person to run it. Integrating with data-driven ad-buying platform The Trade Desk would unleash a huge ...