ZDNet

Google buys mobile display ad firm AdMob

Google has bought the mobile display advertising firm AdMob, the companies announced on Monday. The acquisition, for $750m (£449m) in stock, will "enhance Google's existing expertise and technology in ...
Search Engine Land

Google launching Technical ad delivery support on AdMob inventory

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad ...
adexchanger

Google’s AdMob Adds New Features To Help Developers Roll With Apple’s Privacy Changes

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...
GamesIndustry

Google AdMob adds Pangle as a bidding partner

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...
Business Wire

Mintegral Joins Google AdMob as a Bidding and Waterfall SDK Network

SAN FRANCISCO--(BUSINESS WIRE)--Mintegral, a leading programmatic ad platform, announced today that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of ...