As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

An increasing number of Web marketers are turning to multivariate testing as an effective means to determine the optimal set of content on their sites. Marketers are testing variations of everything ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution. Such assessments ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

Using Evergage MVT, marketers can compare multiple unique content, design, form and message combinations based on changes to webpage or app sections and identify which options resonate the strongest ...

All aboard! Recent announcements from major players gearing up their mobile strategies--from AT&T Mobile TV, Yahoo Go 3.0, to Google mobile image ads--confirm the mobile web is hot. And why not? With ...

Evergage, a real-time web personalization solution, announced new multivariate testing capabilities designed to help B2B marketers maximize their personalization initiatives. The new testing features ...

Bauer Media is adopting multivariate testing (MVT) to drive cross-channel customer engagement and subscriptions for titles including Grazia, Heat, and Empire. The publisher is working with MVT ...

MENLO PARK, Calif.--(BUSINESS WIRE)--Octave, the developer of a fully-integrated Precision Care Solution built to deliver comprehensive insights that bring scientific clarity to multiple sclerosis (MS ...