WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...
Amid a historic surge in military recruiting, the National Guard exceeded its fiscal year 2025 goals, reflecting a broader ...
With global defence forces struggling to fill their ranks, Monocle explores the bold, surprising and sometimes strange tactics being used to recruit Gen Z. Almost all of these ads are aimed at young ...
Australia has achieved its highest military recruitment figures in 15 years, with officials crediting targeted ads on TikTok and online games for the boost. Defence Personnel Minister Matt Keogh told ...
The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...
Possible slogans discussed include “Charlie has awakened a generation of warriors.” There is talk of using Turning Point USA ...
Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...
Imagine a gender studies program at an elite liberal arts college recruiting applicants by using images of masculine, gun-wielding warriors heroically storming the enemy with their brothers. That ...
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