One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet ...

In a previous article, I shared practical insights into finding the right keywords—a foundational skill for any digital marketer. Now, let’s dive into the next chapter: deploying those keywords ...

Google discontinued their AdWords Keyword Tool on August 27, 2013. However, similar functionality is now available in Google’s Keyword Planner, which is part of the Google AdWords dashboard (from now ...

Many businesses that want to grow their presence online choose to hire SEO professionals. With the help of SEO marketing ...

Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition to in-depth niche research. Moreover, keywords are no longer the ...

In 2020, the share of consumers who used the internet to search for a new place to live increased to an all-time high of 97 percent, according to National Association of Realtors research. With that ...

If you’re looking to grow brand awareness, increase your blog subscribers, and drive more traffic to your website, content marketing and SEO are two of the most critical marketing channels to focus on ...

Your own keyword analytics data is the most valuable marketing asset of your company. No, I'm not just making a ridiculous claim to get your attention. The data contained in the keyword report from ...

Using trending keywords from current events in content marketing requires sensitivity, but doing so correctly can provide significant SEO results. A good content marketing strategy should already be ...