The use of artificial intelligence (AI) is changing many industries at a rapid pace, including marketing. With more and more people using AI tools, entrepreneurs are faced with both exciting ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do we launch?” But when you look at your Notion pages, you see a half-written ...

How will European markets react to tariffs? With market volatility back in the spotlight, investors are searching for clarity amid price swings, geopolitical tensions, and uncertainty around interest ...

Have you ever heard of market signaling? The term describes actions that demonstrate desirable traits to employers, partners, stakeholders, and university admissions officers. Michael Spence ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...