Shell Oil Company, the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards program. The “Sip Dunkin’, Save at Shell” ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

American Airlines’ March travel promotion will hook up its travelers with up to 5,000 loyalty points that’ll have them flying in style. The airline announced February 26 that for each American ...

BOSTON & TORONTO--(BUSINESS WIRE)--Exchange Solutions, a personalized loyalty solutions provider, today announced the launch of a new, modular, SaaS based offering that enhances loyalty program ...

HOUSTON--(BUSINESS WIRE)--Shell Oil Company (Shell), the largest fuel network in the United States, and Dunkin’ just announced a national expansion of their partnership with the Fuel Rewards® program.

Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset. The post Loyalty didn’t disappear. Brands traded it away. appeared ...

Loyalty card tactics used at big supermarket chains have been slammed as a “rip-off” by Which? as the consumer watchdog revealed surprising before-and-after prices which shines a light on the practice ...

Nearly one in three emails during the 2016 holiday season contained a promotional offer of some kind, according to new research released Monday by Yes Lifecycle Marketing. The digital marketing ...