Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...
The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...
Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...
Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...
Customer loyalty is declining—but ironically, some consumers are showing brand devotion by shelling out annual fees. In the early days of retail, customer loyalty was secured the old-fashioned way: ...
Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...
DUBLIN--(BUSINESS WIRE)--The "Middle East Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...
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5 Hotel Loyalty Programs That Are Actually Worth It
Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...
To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...
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